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Direct response television (DRTV) advertising that targets Hispanic audiences has proven to be an effective way to reach a growing segment of the U.S. consumer market whose purchasing power is expected to reach $1 trillion by 2010. The Luca Group U.S. Hispanic DRTV expertise can also boost your sales in the emerging U.S. Hispanic market. Our Work 

“The Luca Group has been an essential part of our marketing efforts. As a direct response advertiser, it is necessary for our company to maintain a competitive cost per lead to maximize our advertising dollars. For the past eight years Luis and his team have developed powerful ad copy and placed our advertising dollars in the most effective media outlets. The Luca Group has been a large part of our success building sales and our brands in the Hispanic market.”

Greg Fronek Sr.
Vice President
Freeway Insurance – South Coast Insurance – Solo Insurance 
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With 20 years of experience in the US general and Hispanic market, The Luca Group is a national Direct Response Marketing and full service Advertising Agency established to bring our customers marketing services that deliver results.

The Luca Group Will:

  • Develop and produce a persuasive message that sells.
  • Place this message to the right audience, at the right time and at the lowest possible prices.
  • Help you obtain an easy to remember 1-800 number to maximize advertising investment.
  • Train your sales force to effectively handle ad-response with great salesmanship.
  • Track "live" ad responses to monitor cost per call effectiveness.


 If you believe that your business needs to advance to a higher level, partner with us and be one of our “delighted clients”. Contact us

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