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HISPANIC DRTV EXPERTISE


Direct response television (DRTV) advertising that targets Hispanic audiences has proven to be an effective way to reach a growing segment of the U.S. consumer market whose purchasing power is expected to reach $1 trillion by 2010. The Luca Group U.S. Hispanic DRTV expertise can also boost your sales in the emerging U.S. Hispanic market. Our Work 

“The Luca Group has been an essential part of our marketing efforts. As a direct response advertiser, it is necessary for our company to maintain a competitive cost per lead to maximize our advertising dollars. For the past eight years Luis and his team have developed powerful ad copy and placed our advertising dollars in the most effective media outlets. The Luca Group has been a large part of our success building sales and our brands in the Hispanic market.”

Greg Fronek Sr.
Vice President
Freeway Insurance – South Coast Insurance – Solo Insurance Read More 

Luis Cuellar
Founder - CEO - Media Director
luis@thelucagroup.tv

1987 Cal Poly Pomona graduate in Business Administration and Marketing Management. He started his career 18 years ago when he planned and executed a DRTV campaign for Western Dental. His vision as an entrepreneur has been to cater to the general market with a specialization in the Hispanic Market needs; as a company C.E.O, his core value has been to become a facilitator for growth, unity and success. As a media director, Luis has led campaigns that have resulted in tangible and steady growth for several companies in different industries. Western Dental, Infinity Auto Insurance, Platinum Capital Group, Adriana's Insurance, First Housing of America, Buena Park Nissan and Toyota of Garden Grove are among the several successful campaigns planned and executed by The Luca Group and his team of professionals.
Monica Rojas
COO - PR 
monica@thelucagroup.tv 

Has led a career in Business Administration and Corporate Management since 1996. As the head of Operations at The Luca Group, she is committed to maintaining a solid structure to enable expansion and steady growth.